I still agree that traditional media is still effective in this digital age. The only thing marketers have to do is to combine both platforms and see if the results can not go on their side. I would like to advice marketers to integrate all platforms of media to push their services to the market and pull their target market to the services or products.
Social media platforms can be integrated with traditional media platforms like news papers, television and the radio. The picture below shows different type of food being integrated to make up one product which people like it. So i compare this food with Traditional media and the Digital media.
THE ADVANTAGES AND DISADVANTAGES ARE SHOWN BELOW